Not enough companies dedicate time and effort to blogging, which is a great way of promoting services and connecting with users – new and old. Stas Pamintuan, junior SEO executive at Digital Ethos, shares some foolproof techniques for blogging in style to ensure that posts engage readers.
As Google becomes increasingly sophisticated at determining user search intent, it’s evident that content writing answering your customers’ questions is one of the key ways to develop a powerful SEO blog strategy. Creating topics that address the queries and concerns of your customers allows you to take advantage of Google’s algorithm and searchers’ trends toward longer search strings.
Here’s a little secret – the information you need is readily available for free. All it takes is a few searches, as well as knowing where to look. And if you can figure out what your target audience is searching for, the process of finding blog topic ideas comes quite easily. Not only that, but there are also various tools and resources to help you generate ideas and streamline this process.
Use medium- and long-tail keywords for SEO
When you focus on writing blogs that answer specific questions, you’ll attract buyers who are after what you offer. This is where medium- and long-tail keywords come in as they improve click-through rates and conversions because they answer questions from customers who are in specific stages of the buyer’s journey.
In essence, you’re pre-qualifying your audience. Even if you end up receiving fewer site visits, those that do click through to your site will be more likely to convert into buyers because of this. It’s better to target users who are searching for your products or services and convert, rather than getting more visitors who immediately bounce off of the site.
Check Google Analytics
Reviewing your analytics can help you discover what pain points customers are looking to solve. Are more people clicking on a specific product or service page? Is there a specific blog people are looking at on your site? How many times are they downloading your resources?
Understanding these behaviors can help you find what’s working. You can also find gaps in the content you release, so you can generate more copy to help you resolve your audience’s pain points.
Practice social listening
With so many conversations happening on social media, it can definitely be a challenging space to maneuver if you’re not sure what you’re after. But if you’re able to identify their presence on socials, social listening becomes a tool you can leverage to find interesting blog topics to write about.
Follow hashtags, like pages or join groups that are related to your products and services. This way, you’ll be able to find out about the conversations your audience is having and even their pain points; but regardless, there is an abundance of blog topic ideas as people will always be having conversations, old and new.
Rather than connecting with one person, when you optimize your content correctly you have the ability to connect with everyone in a group.
Keyword tools to help you generate blog topic ideas
To help you get started, here are some keyword research tools you can use to generate blog topic ideas that people are searching for online.
Ahrefs: Ahrefs is a free keyword generator tool that helps you to find relevant keywords from their database of over 8bn queries. You can enter up to 10 words or phrases and even choose from one of six keyword ideas reports. What’s even more useful is that search query relevance can be divided between Google, Bing and Amazon and queries from seven other search engines.
Semrush: Semrush is one more tool that helps you to find keywords based on search queries and questions.
AnswerThePublic: AnswerThePublic is a tool that generates a visualization of questions people are asking about a topic. The good thing here is that there are so many topic clusters you’re definitely bound to find popular blog topics to suit you.
Google Keyword Planner: If you have an existing AdWords account, Google Keyword Planner allows you to find keywords along with their stats and their popularity in your choice of region.
Quora: When you enter a word or phrase on Quora, it generates a list of questions that its users are asking about a particular subject. You can even dig deeper by filtering By Type and selecting Questions or Topics. When you filter by Topics, you’ll see how many times questions about that topic have been asked.
We’re always ahead of the game
As a specialist in content marketing, the team at Digital Ethos can make your business worth discovering. We can work with you to deliver truly consumable content that magnifies your brand and everything it’s about.
Have we got your attention? Contact us today, and we’ll help you get the ball rolling. It’s as simple as that.