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What is SEO? | ITProPortal


What is SEO? This common marketing term refers to the process of optimising a web page – or an entire website – so that it ranks as high as possible in search engine results for specific keywords or phrases – the words which people type into a search engine. SEO simply stands for ‘search engine optimisation’.

What does SEO do? 

With a sound SEO strategy, you can make your website and pages appear higher in the search engine rankings, driving increased organic traffic. We outlined a few of the most important things that SEO does here:

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  • Keyword-focused SEO will help you rank higher on the search engine results pages for specific search terms. Higher rankings generally mean increased traffic. 
  • A solid SEO strategy will help you drive more traffic to your website well into the future. Once you’ve gained a decent search engine ranking, visitors will continue to navigate to your site with minimal ongoing costs. 
  • Technical SEO aims to optimize things like page speed (the time it takes a page to load), metadata (data that’s read by search engines), and your site’s code to boost your position on the search engine results pages. 
  • On-page SEO involves optimizing your content: including targeted-keywords (the terms you want to rank for) and ensuring that all pieces are well-written and bring value to the reader. 
  • Off-page SEO is a little more complex, and it involves building backlinks and guest posting, among other strategies. 

How departments can use SEO

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